Why Wan More
About Us
WAN MORE is pioneering pet food transparency in Asia. While pet parents increasingly demand human-grade quality, they are often forced to trust what’s written on labels.
We created Wan More to change that.
Our oven-baked technology makes it possible to craft kibble with visible whole ingredients.
You can literally see the chicken,
vegetables, and grains that go into each bite.
This gentle process locks in nutrition, ensures digestibility, and provides peace of mind for every owner.
Vision
To become Asia’s most trusted and transparent pet nutrition brand — where every owner can see, understand, and believe in what they feed their pets.
Mission
To redefine pet food standards through visible, oven-baked nutrition made from real, wholesome ingredients.
We aim to build trust with pet parents by offering honest food, proven quality, and products crafted with care — because our pets deserve nothing less than food made with love and integrity.
Meaning of our logo
Alphabet ‘A’ & ‘M’
The letter “A” incorporates a cat paw, while the “M” features a smiley cat face, both emphasizing the brand’s focus on feline care, warmth, and playfulness. These subtle design details visually express Wan More’s love for pets and its commitment to their happiness.
Playful Typeface
The rounded, lively letterforms create a friendly and approachable impression. This fun and energetic style reflects the brand’s personality — cheerful, caring, and full of life, just like the pets it nourishes.